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Moose Infotech — Ideas to Impact

DATA-DRIVEN DIGITAL GROWTH

Build Visibility, Generate Demand and Convert More Customers.

Moose Infotech helps businesses attract qualified customers through integrated SEO, paid advertising, content, social media and marketing automation.

  • Digital Marketing Strategy
  • Search Engine Optimization
  • Local SEO
Marketing specialists reviewing campaign channels and performance in a bright studio

Who it's for

Is this service right for you?

  • B2B and service businesses that need a steady flow of enquiries
  • Companies with ad spend but little visibility of results
  • Teams without an in-house marketing specialist

The problem we solve

Marketing activity runs, but it is hard to see which channels bring customers and which waste budget.

Common signs

  • Marketing spend without clear attribution or pipeline impact
  • Low organic visibility for high-intent search terms
  • Inconsistent lead quality and slow follow-up
  • Campaigns disconnected from sales and CRM data

Scope

What's included — and what isn't

Included

  • Audience and channel strategy
  • SEO, paid search and paid social as agreed
  • Landing pages and conversion tracking
  • Email nurture where relevant
  • Monthly reporting and optimisation

Not included by default

  • Media spend — paid directly to ad platforms
  • Guaranteed rankings or lead volumes
  • Video production unless added to scope

Digital Marketing

How we plan the first 90 days

Buyer fit

We check whether your offer, price point and sales cycle suit digital channels before recommending spend.

Channels

Usually two or three channels to start — chosen by where your buyers search and scroll, not all at once.

Days 1–30

Tracking audit and fixes, keyword and audience research, landing page plan.

Days 31–60

Campaign launch, first SEO improvements, conversion testing.

Days 61–90

Budget shifted to what converts; first quarterly review.

Fees and spend

Our management fee is quoted separately from media spend, which you pay to the platforms directly.

Concrete deliverables

  • Channel strategy and measurement plan
  • SEO and content roadmap
  • Campaign build, creative and landing pages
  • Automated nurture workflows
  • Executive-level marketing and pipeline dashboard

Technology we commonly use

  • GA4
  • Google Tag Manager
  • Google Ads
  • Meta Ads
  • HubSpot
  • Looker Studio

Final technology is confirmed per project.

How the engagement works

How we deliver digital marketing

  1. Step 1

    Audit

    Tracking, website, current channels and competitors.

  2. Step 2

    Plan

    Channel mix, budget split and success measures.

  3. Step 3

    Launch

    Campaigns, content and landing pages.

  4. Step 4

    Optimise and report

    Monthly report and adjustments.

Example

Illustrative monthly report contents

  1. 1.Spend, leads and cost per lead by channel.
  2. 2.Leads your sales team marked as qualified (from your CRM).
  3. 3.What changed this month and why.
  4. 4.Next month's tests and budget recommendations.

Illustrative scenario to show how the work runs; not a specific client result.

What drives timing and cost

  • Number of channels
  • Content volume
  • Landing pages needed
  • Reporting depth and CRM integration
  • Media budget (separate)

What we'll need from you

  • Access to ad, analytics and CRM accounts
  • Approval of ads and content
  • Sales feedback on lead quality
  • Media budget

Support and ownership

  • Ad accounts stay in your name
  • Monthly reporting and review calls
  • Strategy documents are yours to keep

FAQs

Digital Marketing — Buying Questions

Is ad spend included in your fee?

No. Our management fee is separate. Media spend is paid directly by you to the ad platforms.

How soon will we see results?

Paid campaigns can generate enquiries within weeks; SEO usually takes several months. We set expectations per channel in the plan.

Do you guarantee leads or rankings?

No. We commit to the agreed work, transparent reporting and continuous optimisation.

Who owns the ad accounts?

You do. We work inside accounts created in your name.

Can you work with our sales team?

Yes. Feedback from sales on lead quality is essential and is part of our monthly review.

Get a 90-day marketing plan

Tell us who you sell to and what you spend today.

No obligation. Clear recommendations. Confidential discussion.