PAID SOCIAL PERFORMANCE
Reach the Right Audience on Every Social Platform — Profitably.
Full-service paid social management across Meta, Instagram, LinkedIn, YouTube and X. We handle audience research, creative production, campaign structure, testing and daily optimization, with transparent reporting tied to revenue rather than vanity metrics.
- Paid Social Strategy and Budget Planning
- Meta and Instagram Ads
- LinkedIn Ads for B2B
Who it's for
Is this service right for you?
- Brands advertising to consumers or decision-makers on social platforms
- Teams running ads without a testing plan
- Businesses that want paid social reported alongside other channels
The problem we solve
Ads run, but creative goes stale, testing is ad hoc and reported results do not match what sales sees.
Common signs
- Rising ad costs with falling return on ad spend
- Creative fatigue and stalled campaign performance
- Inaccurate tracking after platform privacy changes
- No clear link between social spend and revenue
Scope
What's included — and what isn't
Included
- Paid campaigns on Meta (Facebook, Instagram) and LinkedIn; other platforms on request
- Audience building and retargeting
- Ad creative production and testing
- Pixel and conversion tracking setup
- Monthly reporting
Not included by default
- Organic posting and community management (quoted separately if needed)
- Media spend — paid directly to platforms
- Influencer management
Social Media Ads Management
How paid social is managed
Paid vs organic
This service covers paid campaigns. Organic content and replies to comments are a separate scope.
Supported platforms
Meta and LinkedIn by default. Other platforms are confirmed per project.
Creative cadence
New creative variations are produced on an agreed monthly cycle, with tests designed to answer one question at a time.
Attribution limits
Platform-reported conversions can differ from your CRM because of privacy settings and attribution windows. We report both.
Spend assumptions
Budgets are agreed with you in advance; we do not change total spend without approval.
Concrete deliverables
- Paid social account structure and audience map
- Monthly creative production calendar
- Conversion tracking and server-side event setup
- Structured testing roadmap
- ROAS and pipeline reporting dashboard
Technology we commonly use
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Ads
- GA4
- Conversions API
Final technology is confirmed per project.
How the engagement works
How we deliver social media ads management
Step 1
Audit
Account, tracking and past results.
Step 2
Plan
Audiences, offers, creative and budget.
Step 3
Launch and test
Campaigns with structured creative tests.
Step 4
Report
Monthly results and next tests.
Example
Illustrative monthly test plan
- 1.Week 1: launch two headline variations to the same audience.
- 2.Week 2–3: keep the winner, test two images.
- 3.Week 4: review cost per qualified lead against CRM data.
- 4.Next month: retire weak ads and plan new tests.
Illustrative scenario to show how the work runs; not a specific client result.
What drives timing and cost
- Number of platforms
- Creative volume
- Audience complexity
- Tracking setup
- Media budget (separate)
What we'll need from you
- Ad account and business manager access
- Brand guidelines and approvals
- Approved monthly spend
- Lead outcome feedback
Support and ownership
- Ad accounts and creative remain yours
- Monthly report and call
- Tracking documentation
Related
Related solutions, sectors and reading
FAQs
Social Media Ads Management — Buying Questions
Which platforms do you manage?
Meta (Facebook and Instagram) and LinkedIn by default. Others are confirmed per project.
Do you post organic content too?
Not as part of this service. Organic social can be quoted separately.
Why do platform numbers differ from our CRM?
Platforms count conversions using their own attribution windows and are affected by privacy settings. We show both views.
Is ad spend included?
No. You pay platforms directly. Our fee covers management and creative.
How often is creative refreshed?
On an agreed monthly cycle, based on test results and ad fatigue.
Review your social ad account
Share your platforms, budget and goals and we'll suggest a test plan.
No obligation. Clear recommendations. Confidential discussion.